Case Study: Somfy raises multichannel awareness with blue2purple’s "Make the Move" campaign

Somfy boosts awareness by 275.48% with blue2purple

Somfy, a provider of motorized home automation solutions, faced the challenge of raising multichannel awareness for its smart window coverings in Spain and Italy. The vendor blue2purple was tasked with implementing a campaign to educate homeowners on the benefits of these products, with key objectives to increase website traffic, impressions, and overall engagement to support sales growth.

The solution from blue2purple was a focused, multi-channel strategy utilizing Google Ads, YouTube, social media, and the new introduction of Spotify audio campaigns. This approach significantly outperformed expectations, yielding a 275.48% increase in impressions, a 250.30% increase in reach, and a 337.53% surge in clicks. blue2purple's campaign also achieved a 16.52% higher click-through rate while reducing cost per click by 57.29%, demonstrating more efficient budget allocation and a stronger connection with the target audience.

Somfy