Case Study: Nissan boosts The Flash campaign reach with blue2purple's DOOH and OOH strategy

Nissan reaches 60% of target audience with blue2purple's The Flash DOOH campaign

The customer, Nissan, aimed to drive online sales by advertising on Media Markt. The vendor, blue2purple, implemented a Digital Out of Home (DOOH) and Out of Home (OOH) advertising campaign to meet this challenge.

blue2purple's solution used strategically placed Adshel panels, dynamic LED cubes, and transformed elevator walls into captivating canvases to promote "The Flash" movie. This innovative campaign reached an impressive 60% of the targeted 18-35-year-old demographic and was recognized with the prestigious Best Crown Award from the UBA for its effectiveness and creativity.

Nissan