Case Study: Kinepolis boosts cinema visit frequency with blue2purple

Kinepolis boosts CRM audience ROAS by 50% with blue2purple

Kinepolis, a cinema group, faced the common challenge of media waste and ineffective advertising in the evolving digital landscape. They feared irrelevant ads harming their brand and sought to increase visit frequency among their customers in a cookieless future, leveraging their accumulated first-party CRM data. The vendor blue2purple worked with them on this challenge.

The solution from blue2purple involved systematically using Kinepolis's segmented CRM data for automated online campaigns. They targeted low-frequency customers with personalized movie recommendations and subscription offers, while engaging high-frequency customers with special experiences. This strategy, powered by blue2purple's platform, yielded a direct positive impact on performance, notably achieving a 50% higher average ROAS for CRM audiences compared to third-party audiences during a campaign for a major film.

Kinepolis