Case Study: Cetelem boosts lead generation with blue2purple's retargeted DOOH campaign

Cetelem boosts lead generation with blue2purple and 32% lower costs

Cetelem, a financial services company, faced the challenge of increasing lead generation and brand visibility in a competitive digital environment. To achieve this, they partnered with the agency blue2purple to launch an acquisition campaign that would introduce their refreshed brand identity through innovative, high-performing channels.

blue2purple implemented a multi-channel strategy combining Digital Out-of-Home (DOOH) advertising with mobile retargeting. The DOOH ads were displayed on hundreds of screens with precise audience targeting, while a retargeting initiative re-engaged users who had seen the ads. This approach by blue2purple generated millions of impressions, significantly increased reach, reduced costs by 32%, and achieved a strong click-through rate, successfully boosting quality lead generation for Cetelem.

Cetelem