Case Study: Auto5 drives engagement and webshop sales with blue2purple

Auto5 boosts CTR to 2.1% with blue2purple

Auto5, a major automotive retailer, faced the challenge of driving in-store visits and boosting webshop sales for seasonal products during their busy summer period. To meet varied customer needs and maintain strong visibility across channels, they partnered with the vendor blue2purple.

blue2purple implemented a targeted, multi-channel strategy using platforms including Seedtag, Xtrasocial, and Meta Ads, alongside their Audience Advantage+ tool for expanded outreach. The campaign delivered strong results, achieving a 0.5% CTR for maintenance products and CTRs of 1.4%, 1.06%, and 2.1% for bike racks, roof boxes, and toll badges respectively, significantly surpassing typical performance benchmarks.

Auto5