Case Study: Auto5 achieves 722% more conversions with blue2purple's automated bidding

Auto5 boosts conversions by 722% with blue2purple

Auto5, a tire company, faced the challenge of maximizing conversions for a long-running campaign. Vendor blue2purple leveraged its expertise in DV360 to address this by implementing an automated bidding strategy, which required initial data accumulation.

blue2purple's solution involved a phase of manual optimization to gather crucial performance data, which then empowered the automated bidding algorithm to autonomously adjust bids. This strategy implemented by blue2purple resulted in an astounding 722% increase in conversions and a remarkable 160% increase in impressions, revolutionizing the campaign's performance.

Auto5