Case Study: Massdiscounters achieves supply-chain transformation and accelerated growth with Blue Yonder

With Support From Blue Yonder, Massdiscounters Sets Its Sights on Growth and Expansion

Massdiscounters, a leading South African value retailer expanding across sub-Saharan Africa, added grocery to its formats and built new distribution centers, creating a more complex multi-tier supply chain. Its legacy, "black box" forecasting and best-of-breed technology couldn't support promotional volatility or the retailer’s growth goals, so Massdiscounters needed more accurate demand forecasting and efficient fulfillment to cut costs and scale.

The company adopted JDA’s integrated suite (including Demand, Fulfillment, Promotions Optimization and related tools) delivered via JDA Cloud and services, shifting planners to proactive demand management and creating a unified fulfillment system. The implementation delivered faster cloud deployment, better in‑stock availability, greater planner involvement and clearer visibility into promotion-driven demand swings, positioning Massdiscounters for continued expansion and stronger supplier and planning integration.

Massdiscounters

Steve Pearson

Replenishment Executive