Case Study: Prinsel (Productos Infantiles Selectos) achieves 30% warehouse efficiency gain and 62% faster fulfillment with Blue Yonder

With Blue Yonder, Prinsel is Positioned for Profitable Growth

Prinsel (Productos Infantiles Selectos) is a 40-year-old importer and distributor of toys serving Mexico and Central America, operating two distribution centers that handle over 1,000 SKUs, 7,000 shipments and 2.5 million boxes annually. Manual, paper-based warehouse processes left the company with poor visibility, blocked aisles and slow fulfillment—undermining customer service and profitability and creating a need for scalable, omni-channel logistics as ecommerce grows.

Prinsel implemented Blue Yonder’s automated warehouse management, with Netlogistik providing ongoing data management, to increase visibility and control. The solution cut average fulfillment time from two hours to 45 minutes (a 62% reduction), reduced inventory by 2% and improved warehouse efficiency by 30%, while providing AI-driven optimization and scalable support to position the company for continued profitable growth.

Prinsel