Case Study: Wilko achieves up to 10% sales growth and unlocks 5% additional trading space with Blue Yonder

Wilko Meets Local Shopper Needs and Drives Profits with Blue Yonder

wilko, a UK homes-and-gardens retailer with over 400 stores, struggled with limited local shopper insights that led to poorly performing assortments and displays. To become more efficient, agile and fact-driven, wilko partnered with Blue Yonder for a cloud-based, automated space and floor-planning solution.

Using Blue Yonder’s planogram and assortment optimization, wilko now targets local demand, automates planogram production and frees planners for analytic work—driving up to a 10% increase in top-SKU sales, a typical 5% uplift per category reset, 5% more trading space, 2% fewer duplicated SKUs and £350,000 saved in store equipment.

Wilko