Case Study: Tallink Grupp achieves up to 8% higher utilization and optimized pricing with Blue Yonder

Tallink Keeps Pricing and Revenue Ship Shape

Tallink Grupp, the Baltic Sea region’s leading provider of premium mini‑cruise and passenger transport services, faced growing complexity as on‑board purchases became its largest revenue stream. To maximize total contribution it needed an automated pricing and revenue management solution that could optimize ticket and ancillary revenues together and respond in real time to a surge of last‑minute online bookings.

Partnering with Blue Yonder, Tallink implemented an automated revenue optimizer with flexible business rules and demand‑aware pricing that prioritized high‑impact opportunities and enabled targeted, market‑sensitive fare changes. The solution improved demand‑forecast accuracy, increased utilization by up to 8% on managed departures, and delivered better visibility for staffing, replenishment and overall revenue‑shaping decisions.

Tallink Grupp