Case Study: Coca-Cola Bottling Co. Consolidated achieves higher forecasting accuracy and faster market responsiveness with Blue Yonder

Swire Coca-Cola Increases Forecasting and Planning Accuracy for Greater Responsiveness

Swire Coca‑Cola, a major bottling subsidiary of Swire Pacific serving more than 700 million consumers across Greater China and beyond, faced rising demand volatility and product complexity across its multiple factories. The company needed faster, more accurate forecasting and supply/production planning to improve responsiveness and balance service, cost and asset utilization.

By expanding its use of Blue Yonder to include supply planning and production sequencing, Swire Coca‑Cola created an end‑to‑end, daily planning cadence that consolidated near‑real‑time demand signals and automated complex constraints. The change delivered higher forecasting and planning accuracy, a 5.2% reduction in production changeovers (6% faster changeover times), a 76% cut in production planning time at the Zhejiang plant, better inventory visibility and improved planner productivity.

Coca-Cola Bottling Co. Consolidated

Zhao Guangxu

Director of Supply Chain Planning