Case Study: Altera Corp achieves faster responsiveness and tailored supply chains with Blue Yonder

Supported by Blue Yonder, Altera’s Segmentation Strategy Addresses the Real Differences Among Customers and Products

Altera, a $1.9B programmable-logic supplier serving more than 12,000 customers, faced growing complexity from market change, regulation, organizational growth, varied distribution channels and a wide range of product and customer needs. The company concluded that a one-size-fits-all supply chain could not sustain required continuity and velocity, and set out to better match service models to real customer and product differences.

Using JDA’s integrated planning solutions and consulting services, Altera adopted a segmentation strategy—tailoring forecasting, lead times, inventory and services by customer and product type (e.g., collaborative OEM forecasting vs. reactive approaches for low-volume buyers). The changes increased planning frequency and sped demand signal propagation from weeks to days, improving responsiveness, flexibility, matched lead times and optimized safety-stock levels to reduce risk.

Altera Corp

David Dornseif

Senior Manager Customer Supply Management