Case Study: Super Retail Group achieves 20% inventory reduction and rapid cloud rollout with Blue Yonder

Super Retail Group - Customer Case Study

Super Retail Group, founded in 1972 and now one of Australia’s largest leisure retailers with over $2 billion in annual sales, faced rapidly growing supply‑chain complexity after a series of acquisitions. By 2011 it was managing seven distinct supply chains—sourcing from Asia and distributing across the vast, sparsely populated regions of Australia and New Zealand—while adding soft goods that introduced different demand patterns and SKU complexity. Executives committed more than $50 million to improve forecasting, replenishment and inventory management.

They implemented Blue Yonder’s cloud-based forecasting and replenishment solutions, running a low-risk pilot and going live across the business in 10 months. The cloud deployment sped implementation, provided scalable, near-100% uptime, and reduced upfront investment; results included about a 20% reduction in inventory holdings and safety stock, improved forecast accuracy and process efficiency, and a successful rollout now being extended to other business units.

Super Retail Group