Case Study: Sally Beauty achieves omnichannel demand visibility and flexible, profitable fulfillment with Blue Yonder

Sally Beauty Faces the Future with Blue Yonder

Sally Beauty, a retailer and distributor of professional beauty supplies with 20,000 SKUs, 5,000 stores and two distinct business units (consumer-facing Sally Beauty Supply and professional Beauty Systems Group), needed to manage complex omni-channel demand planning, fulfillment execution and category management across very different customer behaviors. The company sought greater visibility, responsiveness and cost control while meeting fast-changing customer expectations for speed and convenience.

Partnering with Blue Yonder, Sally Beauty implemented demand planning, fulfillment planning, assortment and planogram solutions to consolidate demand signals, optimize inventory positioning (including ship‑from‑store and BOPIS), and make profitable cost‑service trade-offs. The result: deeper insight into multi‑channel customer needs, more flexible and cost‑effective fulfillment, and improved merchandising effectiveness and revenue growth.

Sally Beauty