Case Study: CR Vanguard achieves consumer‑centric planning, increased sales and reduced inventory with Blue Yonder

Retailer CRV Increases Shopper Intelligence with Blue Yonder

CR Vanguard (CRV) is a Fortune Global 500, state‑held retail group operating more than 3,240 stores across formats (hypermarkets, supermarkets and convenience) with nearly 90 billion yuan in sales. Facing disconnected, manual planning and rising demand volatility, CRV needed to orchestrate merchandising and planning at scale to become truly customer‑centric and meet localized shopper needs.

Since 2009 CRV has partnered with Blue Yonder to deploy category management, demand forecasting, replenishment, fulfillment and space‑planning solutions, creating a closed‑loop, consumer‑centric planning process powered by machine learning. The result: more accurate, autonomous forecasts, faster replenishment and better supplier collaboration—leading to increased store sales, fewer out‑of‑stocks, reduced days of inventory and improved inventory efficiency.

Vanguard

Jingyao Li

Chief Information Officer