Case Study: PVH Corp., the global apparel company, achieves end-to-end planning and inventory optimization with Blue Yonder

Phillips-Van Heusen - Customer Case Study

PVH Corp., the New York–based global apparel company behind brands like Calvin Klein and Tommy Hilfiger, needed better end-to-end visibility across product creation to the customer to support its large wholesale and retail footprint. The company faced challenges aligning demand, fulfillment, and capacity planning across multiple brands and channels, and wanted to use data-driven planning to improve speed to market, consistency, and customer satisfaction.

PVH deployed JDA solutions—including Demand, Enterprise and Assortment Planning plus Channel Clustering, supported by JDA Cloud and consulting—to standardize planning processes and enable enterprise-wide collaboration. The implementation delivered greater supply-chain visibility and inventory control, improved cross-team collaboration and decision-making, increased sell-through and sales growth, and more flexible, region- and store-level planning.

PVH Corp.

Eileen Mahoney

Chief Information Officer