Case Study: Orsay achieves 10% improvement in stock-per-discount and fewer markdowns with Blue Yonder Luminate Clearance Pricing

Orsay’s ROI is always in style

Orsay, a vertically integrated fast‑fashion retailer with 700+ stores in 34 countries and a strong omni‑channel presence, faced rapid trend changes that made lifecycle pricing complex. The company needed to sell seasonal merchandise before it aged while maximizing margins, reducing inventory costs and markdowns, improving staff productivity and meeting customer pricing expectations.

Orsay implemented Blue Yonder Luminate Clearance Pricing, an AI/ML solution that automates pricing recommendations by analyzing current and historical sales, price elasticity, competitor pricing and substitution/cannibalization effects. In year one discounts were less deep and stock‑per‑discount improved by about 10% (moving from ~40–50% to ~30–40%), markdowns per item fell from three–four to two–three, and the retailer achieved faster ROI, higher margins, lower inventory costs and better operational productivity.

Orsay