Case Study: Marketing Investment Group achieves higher margins and reduced markdowns with Blue Yonder’s lifecycle pricing

MIG Fashions Higher Profits with Blue Yonder’s Pricing Solution

Marketing Investment Group (MIG), a Poland-based retailer with more than 400 stores and 20+ ecommerce sites across 11 countries, struggled to optimize thousands of prices across brands, channels and currencies using manual processes and spreadsheets. This complexity led to pricing errors, limited seasonal price changes and excessive markdowns that hurt margins and operational efficiency.

MIG implemented Blue Yonder’s AI-driven lifecycle pricing to ingest sales history, promotions, local demand, stock levels and external data, then generate and simulate optimal price recommendations. The automated solution lets MIG update hundreds of prices daily, reduce markdowns and excess inventory, boost revenues and margins, and free merchandising staff to focus on strategic work—improving productivity across the business.

Marketing Investment Group