Blue Yonder
240 Case Studies
A Blue Yonder Case Study
Marvell Semiconductor, a $4 billion Silicon Valley company that designs storage, networking and multimedia chips, faced long semiconductor lead times (about 14 weeks) and volatile customer demand that made it difficult to have the right product in the right place while managing inventory and revenue targets.
Working with JDA, Marvell implemented JDA’s Manufacturing Planning solution (including Demand Manager and Supply Chain Planner) and JDA services to create a single view of demand and integrated supply planning. The change boosted forecast accuracy by roughly 30 percentage points (to about 45–50%), improved inventory visibility and responsiveness, enabled proactive exception management through dashboards, and increased overall supply chain speed and agility.
Binoj Kumar
Director of Supply Chain Applications