Case Study: LG Electronics achieves significant European transportation cost savings and improved service with Blue Yonder

LG Electronics Optimizes Its European Logistics With Blue Yonder Transportation Solutions

LG Electronics Europe, amid rapid growth in flat‑panel TVs and mobile devices, found its outsourced logistics network strained by limited visibility and manual, reactive planning. With most transportation managed by multiple 3PLs, LG lacked control over routing, loads and costs and set an objective to internalize transportation management to improve service and reduce spend.

LG deployed JDA Transportation Modeler, Manager and Planner plus JDA consulting and support to redesign its network, consolidate orders, enable real‑time freight audits and collaborate with carriers. The solution delivered significant annual transportation savings, higher service levels and customer satisfaction, a 10% increase in consolidation ratios and improved truck‑loading efficiency, while enabling continuous performance measurement and optimization.

LG Electronics

Menno Cleton

Transportation Manager