Case Study: Lenzing AG achieves accurate end-to-end planning and improved profitability with Blue Yonder

Lenzing AG - Customer Case Study

Lenzing, an Austria‑based producer of botanic cellulose specialty fibers for the global fashion industry, aimed to modernize planning across its complex worldwide operations. The company needed to digitally connect demand forecasting, sales planning and operations planning to replace spreadsheet-driven, manual processes and create an accurate, efficient end-to-end supply chain.

Partnering with Blue Yonder, Lenzing implemented Sales & Operations Planning (Luminate Planning) across production, sales, marketing and finance, adopting a single set of data and agile, cross-functional teams. The initiative increased visibility and forecast accuracy, improved decision‑making, profitability and resource utilization, and secured stronger cross‑functional alignment and employee buy‑in as the first step in its digital transformation.

Lenzing AG

Robert Van De Kerkhof

Chief Commercial Officer