Case Study: ITC Limited cuts cost of goods sold by 1% and achieves full ROI in under 2 months with Blue Yonder

ITC Limited Creates the Perfect Recipe for Supply Chain Success

ITC Limited, a multi-billion-dollar Indian conglomerate with a fast-growing packaged foods arm, faced significant supply-chain challenges in its large biscuit business: high demand volatility, dramatic agricultural price swings, and frequent manufacturing changeovers across 120+ SKUs and 17 factories. Its spreadsheet-based planning tools couldn’t capture changing cost structures or support medium- and long-term strategic decisions, limiting the company’s ability to optimize total supply-chain costs.

ITC implemented Blue Yonder’s Luminate Planning network design to enable total-cost optimization and scenario-driven planning for its 17 factories and 50 warehouses. The solution cut cost of goods sold by nearly 1%, delivered a full return on investment in under two months, supported a five-year capacity roadmap, sped up cost-based decision-making, and improved cross-functional collaboration to capture ongoing savings and guide supply-chain expansion.

ITC Limited