Case Study: Hershey's achieves major transportation cost savings and 30% improvement in planning metrics with Blue Yonder

Hershey Kisses Transportation Management Inefficiencies Goodbye With Blue Yonder Services and Solutions

The Hershey Company, a leading North American chocolate and confectionery manufacturer with multiple plants and distribution centers shipping over 100,000 refrigerated truckloads a year, faced rising fuel costs and growing supply-chain complexity. As part of Project Greenlight, Hershey set out to reduce transportation costs and eliminate inefficiencies in planning, execution and inbound/outbound coordination.

Hershey partnered with JDA Services to assess, upgrade and deploy JDA Transportation Planning and JDA Freight Order Management, enabling continuous moves and integrated inbound freight visibility. The initiative delivered measurable results: significant transportation-cost reductions, a 400% improvement in solution runtime, a 30% increase in key planning metrics, expanded continuous-move capabilities, better carrier-asset utilization and improved planner productivity.

Hershey's

Jeff Rose

Senior Applications Manager