Case Study: HERBL reduces operating expenses by 20% with Blue Yonder

HERBL Reduces Operating Expenses by 20% with Blue Yonder

HERBL, founded in 2016 and now California’s largest cannabis distributor serving more than 850 retail licensees, faced explosive growth—revenue jumped from $20M to $200M in three years—straining its supply chain, people and strict regulatory requirements. The company needed to scale profitably, maintain end-to-end traceability and support its retail partners while handling surging consumer demand.

Partnering with Blue Yonder, HERBL implemented AI/ML-enabled Luminate SaaS solutions for demand, supply and warehouse management plus space and floor planning, enabling real-time track-and-trace and data-driven decisions. The rapid cloud deployment went live in four months during COVID-19 and delivered measurable benefits: 20% reduction in operating expenses, a 15% productivity gain and improved retailer outcomes through better assortment and display planning.

HERBL