Case Study: GDA achieves profitable, customer-centric assortment planning with Blue Yonder

Grocery Retailer GDA Profitably Enriches the Shopping Experience with Blue Yonder

GDA, an Italian grocery retailer with 120 locations across seven regions in South Italy, needed to revamp its assortment strategy while increasing profitability and reducing costs. To support its retail supply chain transformation, GDA chose Blue Yonder, using category management and warehouse replenishment solutions to better align stock and assortments with shopper demand and local buying habits.

Blue Yonder implemented an integrated, multi-format distribution and assortment planning model with local and global inventory coordination. As a result, GDA reduced and optimized inventory, gained analytics-driven insights into shopper behavior, and created localized, space-aware assortment plans that improved service levels, supported higher customer satisfaction, and helped drive stronger category sales and profitability.

GDA

Valerio Di Carlo

General Manager