Case Study: Galeria Kaufhof accelerates sell-through and maximizes margins with Blue Yonder's Luminate Clearance Price

Galeria Karstadt Kaufhof Extends its AI-Driven Markdown Pricing Strategy with Blue Yonder

Galeria Karstadt Kaufhof, a leading European department store group with more than 243 sites and about 32,000 employees, faced the challenge of managing complex markdown pricing across its merged Fashion businesses (Karstadt Warenhaus, Karstadt Sports and Galeria Kaufhof). Manual and rules-based approaches could not keep up with daily, store- and SKU-level changes in demand following the merger and growing sales volumes, creating a need for automated, data-driven price optimization.

The company extended JDA Luminate Clearance Price—an AI-driven solution that uses price-elasticity models at product-store-day granularity—to automate optimal markdowns while keeping decisions transparent for assortment managers. The rollout accelerated sell-through, helped maximize profit, reduced manual workload, and made it easy to implement strategic price changes across stores and online.

Galeria Kaufhof