Case Study: PepsiCo achieves category leadership and No. 1 retail benchmark rankings with Blue Yonder space planning

From Category Management to Leadership at Pepsico

PepsiCo Australia & New Zealand’s snacking division faced a strategic shift: retailers now expected category leadership rather than traditional category management. The team needed a macro-snacking view to better engage retailers, drive store-of-the-future concepts, increase basket value, and improve its benchmark rankings as a measure of performance.

By integrating Blue Yonder’s space planning with 3DVR’s Retail Visualization Suite, PepsiCo moved from occasional shelf planning to daily use for point-of-purchase solutions and trials, enabling richer, retailer-facing category conversations. The change helped embed category thinking across the business, lifted survey performance (no. 2 in category management and no. 1 in insights in the Advantage Survey; no. 1 in both measures in the COVIN 360 survey), and supported the evolution to Macro Snacking Total Impulse Solutions that drove greater retailer alignment and basket growth.

PepsiCo