Case Study: Sanitarium Health & Wellbeing achieves profitable fulfilment and reduced inventory with Blue Yonder’s Order Promiser

Foodmaker Sanitarium Health & Wellbeing Turns to Blue Yonder to Ensure Responsiveness

Sanitarium, a 100% Australian‑owned health food company founded in 1898, needed to maintain high customer service levels profitably as markets and customer expectations grew. With pressure to reduce distribution space, working capital and stock holdings, the company sought a way to promise accurate dates and quantities, reserve supply for key accounts and reschedule orders based on the latest supply outlook.

Sanitarium implemented JDA Order Promiser (with JDA consulting and education) integrated with JDA Supply Chain Planner to allocate future and on‑hand supply, prioritize customers and auto‑confirm orders across stock types. The solution delivered up to two days’ worth of inventory reduction, improved delivery compliance and service levels, better forward visibility of supply issues, fewer unplanned transfers, and freed customer‑service staff for higher‑value work—supporting potential revenue growth and stronger customer collaboration.

Sanitarium Health & Wellbeing

David Marshall

Supply Chain Manager