Case Study: FitzMark achieves near-real-time pricing and instant freight capacity with Blue Yonder's dynamic price discovery solution

FitzMark Offers Near Real-Time Pricing and Freight Capacity with Blue Yonder

FitzMark, a nationwide third‑party logistics provider, is expanding its digital marketplace to meet growing market volatility and customer demand for faster, more transparent freight services. The company needed a way to offer near‑real‑time, market‑based pricing and immediate booking while extending its DASH transportation management software and beverage‑industry expertise to a broader shipper community.

By integrating Blue Yonder’s dynamic price discovery solution on the Luminate™ Platform with DASH, FitzMark now delivers instant quotes and booking, real‑time freight capacity visibility, and seamless connectivity with Blue Yonder customers. The solution leverages AI/ML and cloud‑based data to improve supply‑chain resiliency, reduce shipping costs, and increase profitability for shippers and carriers while supporting FitzMark’s digital growth strategy.

FitzMark

Scott Fitzgerald

Founder and CEO