Case Study: dm-drogerie markt achieves precise staff planning and accurate demand forecasting with Blue Yonder

dm-drogerie markt - Customer Case Study

dm, a large European drugstore chain, faced unreliable short-term demand signals, long supplier lead times and the need to coordinate manufacturers and distribution centers to keep stores stocked and properly staffed. The company needed precise daily sales forecasts—including for holidays and other exceptions—to avoid over- and understaffing and to provide valid planning data for industry partners.

dm implemented Blue Yonder’s forecasting solution, combining up to ten years of store-level daily sales, SKU-level DC forecasts and external parameters (store hours, holidays, seasonality). The result was accurate six‑ to 52‑week demand predictions that improved staff planning and workflows, ensured product availability, reduced overstock, supported supplier and raw‑material planning, and increased customer and employee satisfaction.

dm-drogerie markt