Case Study: Oriflame achieves 25% inventory reduction and 10 percentage-point service improvement with Blue Yonder

Cosmetics leader Oriflame relies on Blue Yonder to support its direct sales model

Oriflame, a global direct‑sales cosmetics company with about 3 million consultants and catalogs published in 40 languages across 60+ countries, faced rapid growth, frequent product launches (≈800 new SKUs a year) and a three‑week catalog cycle that caused large demand swings. Its complex, regionalized supply network and largely manual planning (Excel/email) made forecasting, inventory optimization and lead‑time management difficult, leaving the company with excess stock and limited visibility into actual demand.

Oriflame implemented JDA Fulfillment with JDA consulting, support and education services, moving from monthly manual planning to a daily/weekly DRP process and automated inventory planning rolled out to all locations within a year. The solution reduced inventory by ~25%, improved service levels by 10 percentage points, decreased lead times, increased unit fill rates and lowered safety stock, while boosting planner satisfaction and providing the visibility and flexibility to adapt to market disruptions.

Oriflame

Marc Weber

Supply Planning Process Expert