Case Study: Constellation Brands achieves up to 6% category sales growth and reduced stock-outs with Blue Yonder category management solutions

Constellation Brands Takes a Spirited Approach to Category Management

Constellation Brands, an $8 billion producer and marketer of more than 100 beer, wine and spirits brands, faced a fast-moving retail market where expanding SKUs and reliance on historical sales data made it hard to maximize shelf impact and meet evolving consumer demand. The company needed a customer-focused, retailer-transparent approach to rationalize local assortments and ensure the right items reached the right stores.

By partnering with Blue Yonder, Constellation moved to forward-looking category management using predictive analytics, richer item data and collaborative space-planning tools to eliminate redundancies, prioritize high-velocity SKUs and improve retailer transparency. The solution boosted shelf productivity and partnerships, delivering up to 6% category sales growth along with increased product availability and fewer stock-outs.

Constellation Brands

Trent McKinster

Senior Director, Assortment and Space