Case Study: Coca‑Cola Bottling Co. Consolidated achieves 15% higher customer service and 50% lower inventory with Blue Yonder Luminate Planning

Coca-Cola Bottling Company Consolidated boosts new product offerings and customer service levels with support from Blue Yonder

Coca‑Cola Bottling Co. Consolidated faced rapidly changing sales volumes, complex packaging and supplier constraints, and the need for better, real‑time visibility across many sizes, shapes and flavors to maintain customer service and support new product introductions.

By implementing Blue Yonder’s Luminate Planning to gain a single view of demand and optimize sourcing patterns, CCBCC increased new product offerings by 300%, cut inventory in half, and raised customer service levels by 15%, while improving financial and operating visibility and winning Sam’s Club Supplier (Soft Drink) of the Year.

Coca-Cola Bottling Co. Consolidated

Brett Frankenberg

Director of Supply Chain Planning