Case Study: Choptank Transport achieves real-time pricing and instant booking with Blue Yonder’s Dynamic Price Discovery solution

Choptank Transport Drives Digital Transformation with Blue Yonder

Choptank Transport, a full‑service, multi‑modal 3PL serving the U.S., Canada, Mexico and beyond, faced a rapidly changing freight market where shippers demand real‑time, market‑based pricing, instant booking and up‑to‑date capacity and market intelligence to remain competitive. To keep pace and preserve its customer‑service differentiation, Choptank needed faster, more automated pricing and booking capabilities.

Choptank integrated Blue Yonder’s dynamic price discovery solution on the Luminate™ Platform (powered by Microsoft Azure), bringing AI/ML‑driven price discovery, real‑time quotes and instant booking into its offering. The integration supports seamless adoption by Blue Yonder TMS customers, expands Choptank’s addressable shipper and carrier base, and advances its digital transformation by delivering the instant pricing, capacity and market insights customers now expect.

Choptank Transport

Geoff Turner

President & CEO