Case Study: Charlotte Russe boosts allocation productivity 20% and reduces markdowns with Blue Yonder

Charlotte Russe Leverages Blue Yonder’s Retail Solutions to Meet Its Customers’ Fashion Needs Across All Channels

Charlotte Russe, a fast‑fashion retailer with 500+ stores and growing online/mobile channels, needed to move faster to deliver weekly trends to its customers. Its decade‑old merchandise management system and manual spreadsheet processes were slowing growth, delaying purchase orders and limiting the company’s ability to allocate by location and size.

The retailer upgraded to JDA’s Portfolio Merchandise Management (plus Allocation, Enterprise Planning and Size Scaling) and used JDA consulting/support to automate uploads, enable PO auto‑closing and streamline tolerance checks. The changes boosted allocation and distribution productivity by 20%, increased inventory turns, reduced markdowns and overall inventory while growing sales and improving speed to market and size/location visibility.

Charlotte Russe

Keila Wolfe

Director of Merchandising Systems