Case Study: CEAT Tyres achieves end-to-end supply chain visibility and inventory optimization with Blue Yonder Luminate Planning

CEAT Tyres Digitally Transforms Supply Chain with Blue Yonder

CEAT Tyres, a flagship of RPG Enterprises based in Mumbai that produces over 15 million tires annually and exports to more than 100 countries, sought to modernize and optimize its complex supply chain. The company needed real‑time visibility and automation to maximize demand fulfillment, minimize costs, improve asset utilization, and account for hundreds of variables that affect inventory and distribution.

CEAT implemented Blue Yonder’s Luminate Planning portfolio, with E&Y as implementation partner, to deliver accurate inventory visibility, data transparency and inventory optimization as the foundation for an end‑to‑end supply chain and fulfillment backbone. The solution improved distribution planning and inventory accuracy, enabled proactive disruption prediction and agile responses, and positioned CEAT to scale while meeting customer demand more efficiently.

CEAT Tyres

Anirudha Karnataki

Vice President and Head of Supply Chain