Case Study: Carlson Hotels achieves 2–4% revenue uplift and optimized pricing with Blue Yonder

Carlson Hotels maximizes revenue and profits with help from Blue Yonder

Carlson Hotels, a global hospitality brand, faced a new price war as internet transparency and the 2008–09 downturn collapsed traditional market segmentation and pushed consumers to book on price alone. With occupancy plunging and competitive rates driving purchasing decisions, the company needed a more sophisticated way to match rates to real demand and measure revenue impact beyond simple occupancy.

Carlson launched SNAP (Stay Night Automated Pricing) using JDA Demand and JDA Travel Price Optimization to quantify price elasticity, incorporate competitor data and generate optimal, demand-based rates. The solution improved forecasting and speed-to-react, delivered a 2–4% revenue lift per hotel, maximized occupancy and profitability, produced ROI within weeks, and has been expanded across the Americas with global roll‑out underway.

Carlson Hotels

Federic Deschamps

Vice President, Global Revenue Optimization