Case Study: Martins achieves 20% inventory reduction and improved customer service with Blue Yonder (JDA) Advanced Warehouse Replenishment

Brazilian wholesaler Martins uses Blue Yonder Advanced Warehouse Replenishment to provide superior service to widespread geographic market

Martins, Brazil’s largest wholesaler, manages a vast, complex distribution network—13,000 SKUs, 165,000 m² of warehousing and nearly 1,200 delivery vehicles—while operating on very thin margins (about 2% net income). To grow its distribution footprint and serve a geographically dispersed customer base without inflating inventory or losing service levels, the company needed a way to optimize purchasing, forecasting, replenishment and routing across multiple DCs.

Martins implemented JDA Advanced Warehouse Replenishment (with JDA education, consulting and support) to generate daily, algorithm-driven replenishment suggestions and support multi-month planning. The solution enabled decentralization from one to six distribution centers, reduced inventory by 20%, cut lost sales by 6 percentage points, and became an essential tool buyers use daily to keep inventory tight and service levels high.

Martins

Flavio Martins da Silva

CIO