Case Study: Bonprix achieves rapid, automated lifecycle pricing to maintain margins and avoid overstocks with Blue Yonder

Bonprix Strategically Steers Pricing During Pandemic

bonprix, an international fashion retailer operating five house brands across 30 countries, faced major disruption from COVID-19: sudden shifts in customer demand, delayed and canceled orders, and an unstable supply chain forced a rethink of its long-standing market-driven pricing approach. The challenge was to avoid overstocks and unwanted sell-offs, preserve margins and value positioning, and factor inventory and changing demand into pricing decisions under rapidly changing conditions.

In just two weeks bonprix implemented Blue Yonder’s lifecycle pricing—an automated AI/ML solution that runs daily price analyses based on stock and demand—allowing fast, data-driven price adjustments that aligned with strategic goals. The rollout reduced manual effort, increased responsiveness to market fluctuations, avoided overstocks while maintaining margins, and was expanded to other European markets after a successful German go-live.

Bonprix