Case Study: Merck Serono achieves a synchronized, more efficient global supply chain with Blue Yonder

Blue Yonder is the Remedy for a Healthier Supply Chain

Merck Serono, the Geneva-based biotech and pharmaceutical division of Merck KGaA, faced the complex task of integrating two very different supply chains—locally driven, pull-based traditional pharmaceuticals and centrally managed, push-based biotech products—while maintaining a “no stock-out” service level. The company also needed production-constrained distribution that accounted for capacity and material availability, improved forecasting accuracy, and better manufacturing planning to reduce inventory and boost cash flow.

Merck Serono implemented Blue Yonder’s Luminate Planning and Logistics to centralize the supply chain on a push model, standardize processes, and create a single demand repository. The solution delivered greater visibility, automated data transfer, improved forecasting and replenishment, synchronized production across sites, and enabled rapid what-if analysis—resulting in higher customer satisfaction, lower carrying costs, improved operating efficiencies, and better-aligned production and sourcing decisions.

Merck Serono

Merck Serono