Case Study: Kimberly‑Clark achieves $14M+ in annual freight savings and real-time transportation optimization with Blue Yonder

Blue Yonder Drives Transportation Optimization at Kimberly-Clark

Kimberly‑Clark, a $20.2B, 150‑year consumer packaged goods leader (brands like Kleenex, Huggies and Cottonelle), operates a vast, complex global transportation network—hundreds of DCs and mills, 600,000+ annual shipments in North America, hundreds of carriers and millions of miles traveled—forcing its transportation team to optimize service, cost and reliability amid constant disruptions and market volatility.

Since 2006 Blue Yonder’s transportation management platform has been rolled out globally and enhanced with freight auctions, carrier sequential tendering and a recent cloud migration to enable automation, real‑time visibility and dynamic optimization. The solution generated immediate benefits—more than $14 million in initial annual freight cost savings—while cutting manual work, improving responsiveness to changing conditions and laying the groundwork for a future “no‑touch,” exception‑based operating model.

Kimberly Clark