Case Study: Bayer reduces cost-to-serve and boosts service levels with Blue Yonder

Bayer’s Digital Logistics Transformation with Blue Yonder TMS

Bayer launched a global digital logistics overhaul to standardize end-to-end transportation across 353 facilities in 69 countries after growth, seasonality and fragmented regional practices began to undermine responsiveness and visibility. The company needed consistent processes and better analytics to meet time-sensitive customer demands while maintaining efficiency.

By deploying Blue Yonder’s transportation management and track‑and‑trace capabilities, Bayer standardized business rules, automated carrier bidding, optimized routes and loads, and gained real‑time visibility for planners and customer service. The program delivered measurable results: a 4% reduction in cost to serve, 7% improvement in asset utilization, a 3% increase in service levels, and the elimination of 1.4 million miles traveled in Brazil, improving both efficiency and customer responsiveness.

Bayer