Case Study: bonprix boosts revenue and profit with Blue Yonder AI-powered pricing

AI-Powered Pricing Boosts Revenue and Profit for Retailer bonprix

Bonprix, an international fashion retailer and part of the OTTO group, faced challenges with its antiquated pricing systems and rigid price-conversion tables. This was particularly problematic in highly competitive markets like Russia, where high prices were leading to rising costs and falling profits. To modernize its internal processes and meet complex market demands, bonprix turned to vendor Blue Yonder for an automated price optimization solution.

Blue Yonder implemented its AI-powered Luminate Platform, which uses machine learning to automatically deliver optimized prices based on customer demand and market priorities. The solution was first piloted in the Russian market, where it quickly provided a measurable return on investment. As a result, bonprix saw a double-digit percentage increase in sales and an increase in gross profit per article. The successful pilot led to a rollout across all relevant markets, ultimately boosting overall revenue, profit, and margins for the retailer.

Bonprix