Case Study: Carnival Cruise Line achieves real-time, revenue-driven digital optimization with Blue Triangle

How Carnival Cruise Line Optimizes Digital Experience with Blue Triangle

Carnival Cruise Line, the world’s most popular cruise brand carrying nearly 6 million passengers annually, faced three main digital challenges: understanding how site performance affected revenue, onboarding effective visualization tools, and building a performance-focused culture. Erick Leon, Senior Performance & Monitoring Architect, needed to bridge Development, Marketing, Analytics and Operations to better measure campaign impact and user experience.

Blue Triangle delivered its DEO platform—providing Real User Monitoring and Synthetic Monitoring and customer-journey visualization—so Carnival now has real-time reporting (no 3–4 hour data lag), can correlate page load times with exit rates, and pinpoint why users abandon pages. With Blue Triangle’s insights Carnival identified that roughly 20% of pages drive 80% of revenue, caught issues like oversized images causing 100% exits, and can proactively optimize campaigns and releases based on revenue performance.

Carnival Cruise Line

Erick Leon

Senior Performance & Monitoring Architect