Case Study: ALPS Brands rescues a stalled multi-storefront e-commerce migration with Blue Stingray

ALPS Brands launches 5-storefront Magento 2 platform in 3 months with Blue Stingray

ALPS Brands, a family-owned outdoor gear company, faced a stalled and incomplete migration from OpenCart to Magento (Adobe Commerce). Their project, essential for managing multiple distinct brand storefronts, had stalled at 60% completion with their previous developer, leaving them without a clear path to launch. They engaged the vendor Blue Stingray to rescue the multi-storefront e-commerce project.

Blue Stingray audited the existing work and implemented a strategic solution. This included configuring a native multi-store setup for five brands, completely rewriting a custom ERP connector for high-volume order flow, and building a tailored loyalty system. As a result of this work, ALPS Brands launched a stable, centralized platform within 2-3 months, achieving a more reliable and responsive shopping experience for its customers.

ALPS Brands