Case Study: Oxfam America achieves stronger digital fundraising growth with Blue State Digital

Oxfam America increases email revenue 27% with Blue State Digital

Oxfam America, a US affiliate of Oxfam International, faced the challenge of how to sustainably grow support for its social justice issues. The organization partnered with vendor Blue State Digital to help scale a test and learn mentality and build revenue across its digital channels.

Blue State Digital implemented a solution focused on connecting the audience to issues through a personal lens, increasing testing capacity, and integrating fundraising with advocacy. This approach led to significant results, including a 27% increase in email revenue, a 25% increase in website leads, and an 11% increase in value per digital donor.

Oxfam America