Case Study: Brigham & Women’s Hospital modernizes fundraising and grows donor engagement with Blue State Digital

Brigham & Women’s Hospital modernizes fundraising site for 10 years with Blue State Digital

Brigham & Women's Hospital engaged Blue State Digital to redesign its fundraising website to meet cross-departmental goals. The challenge was to create a new site with a clear point-of-view and a focused cross-channel fundraising strategy that could address competing priorities from various teams within the organization.

Blue State Digital implemented a solution by first building consensus across departments with a donor-centric strategy. They designed and developed a new website that centered prospective donors, explaining the impact of contributions through statistics and personal stories. The vendor included multiple ways to give, modernizing the hospital's fundraising apparatus. The new site was well-received by both donors and staff, successfully growing the fundraising program.

Brigham & Women’s Hospital