Case Study: Safeway achieves $100M private‑label repositioning and rapid re‑stage of 7,500 SKUs with BLUE Software

Supporting The Monumental Private Brands Restage For Safeway

BLUE is a label and artwork management provider that reduces labeling errors and speeds products to market. When Safeway launched the largest private-brand re-stage in North America—re-designing 7,500 SKUs (4,500 U.S., 3,000 Canada) that represented $6.8B of its $40B revenue—it needed to change thousands of design and production files quickly to minimize cost, risk and disruption.

BLUE implemented a centralized asset database, automated workflows and online proofing to streamline and digitize the process, enabling Safeway to complete a $100 million private-label repositioning on schedule. The re-stage helped Safeway win Private Label Magazine’s “Store Brand Retailer of the Year,” and Safeway/Albertson’s now uses BLUE to manage more than 1,500 private-label suppliers.

Safeway