Case Study: West Virginia Electric Supply Cuts Dead Stock by 80% with Blue Ridge

West Virginia Electric Supply Cuts Dead Stock by up to 80% and Reclaims Control of Its Inventory

West Virginia Electric Supply, an electrical distributor with eight warehouse locations, was struggling with decentralized purchasing, outdated forecasting, and more than $1 million in dead stock. Product Manager Robert Hensley was spending 3–4 hours a day manually reviewing inventory across spreadsheets and ERP screens, and the team needed a better way to manage demand and replenishment with confidence.

Blue Ridge implemented forecasting and replenishment to centralize planning, improve branch-level demand accuracy, and create an exception-based workflow backed by ongoing advisory support. The results were significant: dead stock dropped 70–80%, inventory fell 20%, GMROI improved 24%, turns increased 37%, buying time was cut in half, and service levels reached 96.3%—with the gains continuing to compound four years later.

West Virginia Electric Supply

Robert Hensley

Product Manager