Case Study: Hologic boosts awareness of breast cancer screening disparities with Blue Polo Interactive

Hologic reaches 325K native views with Blue Polo Interactive

Hologic, a leading medical technology company, faced the challenge of raising awareness about the impact of systemic racism on breast cancer screening outcomes for women of color. They needed to reach BIPOC communities through trusted, diverse medical professionals on social media, a difficult task given the healthcare industry's strict regulations and the niche group of qualified influencers. To address this, they engaged Blue Polo Interactive for an influencer marketing solution.

Blue Polo's team identified and activated 50 multicultural healthcare influencers, navigating legal review and compliance to ensure all posts met industry regulations. The campaign generated 325,000 native views and 1,700 clicks through 75 posts and stories. This successfully raised significant awareness, drove traffic to Hologic's resources, and added credibility, effectively reaching and engaging the target BIPOC communities for the client.

Hologic